Shopify product feed health
Catch feed-kill issues before ad spend flatlines
FeedKill Watch scans your catalog for feed-kill issues and merges Google Merchant Center disapprovals into one alert feed — missing GTINs, unpublished products, policy-flagged titles, and GMC blocks — with one-click fixes in Shopify admin. Pro adds daily automatic polling.
Install on ShopifyThe feed-kill risk merchants feel
- Silent disapprovals — GMC flags SKUs while Shopify still looks healthy and ads keep spending.
- Missing identifiers — products without GTINs or barcodes lose Shopping eligibility one SKU at a time.
- Unpublished drift — drafts and archived variants slip into feeds without a daily check.
- Scattered fixes — issues hide across Merchant Center, spreadsheets, and product admin until revenue drops.
How it works
- Daily catalog scan (Pro) — scheduled Admin GraphQL poll finds missing GTINs, unpublished products, and title policy heuristics automatically. Free plan includes manual Scan now.
- GMC import — paste your Merchant Center disapproval export; we match rows to Shopify products and merge alerts into the same feed.
- Alert feed with deep links — severity, source, and acknowledge actions with Fix in Admin links for every issue.
- Email digest on Pro — get notified when new critical issues appear during your trial or paid plan.
Why merchants take channel risk seriously
"Google just shut down our $1M business" — merchants describe channel-kill risk as sudden and existential when feed eligibility breaks without warning.Hacker News discussion (259 points, 81 comments) — cited in our product research as evidence that feed health deserves daily monitoring, not quarterly audits.
Coming soon: Agency plan
For agencies and multi-brand operators, we are planning a higher tier at $49.99/mo with:
- Multi-store — monitor up to 5 Shopify stores from one subscription with a cross-store rollup dashboard.
- Slack alerts — webhook notifications when new critical feed issues appear in any linked store.
- GMC OAuth — direct Google Merchant Center sync instead of manual paste exports.
See roadmap
Pricing
$19.99/mo
7-day free trial · cancel anytime in Shopify
Pro includes daily polling, GMC import history, and email digests on new issues. Free plan includes manual scans and one GMC import per month so you can evaluate the feed before upgrading.
Start free trial